Biography
Martin was born in Newark, New Jersey then later was raised in Kearny, New Jersey for most of his life then decided to go back to his roots and live again in Newark, New Jersey where he currently resides. For his art major that focuses more on Graphic Design he first attended Hudson County Community College where he got his associate’s degree and then transferred to New Jersey City University where he is currently pursuing a Bachelor’s Degree. Throughout his years in college and learning on his own he likes to use a variety of programs inorder to create his work such as using Adobe Illustrator, Adobe Photoshop and Adobe InDesign aswell as Canva. With these specific programs Martin likes to create a variety of things so he can create a brand identity for the brand itself such as logos, posters, flyers, business cards, and typography. What inspires Martin is looking at other people’s work and try to see how he can incorporate his own style to it without trying to steal anyone’s artwork in the process. Lastly Martin has worked closely with the CEO, marketing and human resources department of CHOYCES a for profit organization that provides tutoring and educational consultation services. Martin’s duties at CHOYCES were creating social media graphics for the brand as well as creating flyers, email signatures and website banners for the organization.
Artist Statement
For the most part I like to work digitally on my laptop thats where I thrive to make my best work come to life aswell as use a pencil to sketch and idea in a rare occasion. I would like to consider my style as professional, corporate, playful, serious and fun as I try to expand on the various different styles that I can create with to further expand my skills as a Graphic Designer.To elaborate more on my work I really like creating a brand identity for a brand as I genuinely feel as a designer this is the core element of what graphic design is, to simply create a visual graphic that conveys a message, choosing certain colors to set the tone, finding a typeface that can be legible to the public eye and lastly creating something that can be remembered for a lifetime thus increasing exposure to the brand. I usually like to think that I have my own way of starting the design process when creating something, for example most people tend to sketch things out first ive done this a few times and this is usually the way to go about it, but for me I usually have the visual idea in my head and then I start to create from there and say “ ok I now have a starting basis so lets see how I can bring this thought into any Adobe program and expand upon that idea from there”. With this idea in mind, this is where I start to feel excited about what I would want to design because I always feel confident enough that the idea that I usually have in my head tends to come out the way I want it to come out. I will say this, what also helps me out within my design process is also looking at the artists that I have been inspired by like the likes of Paula Scher for her beautiful poster design work, Paul Rand for his amazing logo design work, and Matthew Carter for his serious typography work. Furthermore, the meaning behind my work is simple to create something that can be visually appealing to the viewer that is watching my work and I truly believe that the audience that will be looking at my work might genuinely like it preferably the people who are truly into Graphic Design and the ones who are within the field of design itself as a whole. To end this off what I hope to get out of my work is hopefully when people do get to see it, they can feel a certain emotion behind the work that I do.
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